Braaaains on YouTube and BBC 3

This is interesting:

This website follows Bryony as she attempts to make the world’s first UGC zombie movie.

What’s a UGC movie?

UGC stands for User Generated Content. That means it’s a film that’s made entirely by contributions from the online community…

So what’s the BBC’s involvement?

The Zombie movie is entirely up to Bryony – we’re just following her as she makes it…

The Beeb are actually doing a bit more than that. By choosing to follow the project and committing to having a documentary by the end of it the BBC are in many ways legitimatising what Paperlillies is up to. At least in the eyes of BBC viewers who think YouTube is nothing but a place to watch old episodes of Doctor Who or ‘that video with the monkey’ (take your pick).

It’s an interesting step for a channel like BBC 3 and I think the correct one. Just recently I watched Adam Buxton’s MeeBOX and while I’ve always enjoyed his work and he’s obviously very in tune with the Internet  this came across as a tad dated and way too obvious. Disturbingly he also suddenly looks a lot like Documentally.

The other show that promised to play in the world I live and work in was Delta Forever:

This was a pilot for a proposed show about an online community whose lives revolve around a very Harry Potterish series of novels. Some things the pilot got absolutely right (the Scottish character defending the original title of the first novel over the bastardised American version rang some serious bells for this Dark Materials fanboy), but the most obvious failure was the idea that these kids needed a visual cue to help them stand out as Internet nerds. The cast had to suffer a tedious amount of OTT makeup. Horrible to watch, which was a shame for the few good performances that got buried. But there was something there that to me at least warranted further viewing and I’d be interested to watch the concept develop if it gets picked up for a series.

That may of course have more to do with the pilot revolving around an advance geek screening of a film that the fans will either love or loathe. Something I have a certain familiarity with…

The zombie project though is an entirely fresher idea. First and foremost this is a project developed by an already popular online community member and something that was set in motion before the Beeb swung a beam on it. I think an organisation as big and respected as the BBC getting involved at this stage of an online madcap idea is very important and the payoff for everyone involved is accumulative.

There is of course the danger that if handled improperly the YouTubers will come off as a little irregular, but to survive on YouTube you need to be pretty thick-skinned so I’m not too worried with that angle. It should be win-win for the Beeb as this kind of thing makes them look web savvy at a time when they need a leg-up in that area. The worry is that they’ll cut corners on this in the way they have with the iPlayer (great concept, horrible realisation - note the two show links above now have nowhere to go which will now instead send you straight for a torrent).

What they could have on their hands is something as vital as say the upcoming We Are Wizards or at the very least an interesting companion piece to it. It also comes at a time when Joss Whedon is putting a fork in this space too.

Oddly enough this seems to be the summer for home-made zombie projects. I’ve been made aware of a small pile of them currently in production with budgets ranging from the very modest to the very respectable. This however is by far the most interesting. The plot for once is the least of my concerns as I’m far more interested in how a community comes together to pull this kind of project off.

It’s the kind of thing that was talked about a lot in the early days of Seesmic but it came to nothing. While some of my more succesful recent projects have been built in a similar way by finding the right people with the right skills in my own social media backyard (which handily stretches across the globe), but nothing quite on this scale.

Getting the right people together to land an interview with Stephen Spielberg is one thing. Beating him at his own game is quite another…