One of the odder things I’ve been involved in recently was a Q&A session with JJ Abrams, Chris Pine and Zachary Quinto about the new Star Trek movie. It all took place in Playstation Home:

It’s life, Jim, but not as we know it

PPC Interactive and @danlight in particular love having a bash at stuff like this. I found it surprisingly similar to the last thing I did with Reuters (perhaps the first time Robert Zoellick, President of the World Bank, will be compared with Captain Kirk). We used a mix of platforms again, and in retrospect I’m not sure that CoverItLive, UStream and Twitter were the best way to interact with something like Home, but it was a fun learning experience for me.

Funnily enough I was playing with some new software today that should make these kinds of events a lot easier to produce and up the interactive element. Will post about that later when it’s ready to launch.

Tech stuff aside though, this was all about the people and while it took a little while for the journalists to acclimatise and find their virtual legs, the director and actors were happy with what was going on and got it immediately – those around them perhaps less so (which is fairly typical) – but I think there is something here to build on.

Looking forward to see how far we’ve come by the time Star Trek II is upon us…