Seems the Dead Island trailer I embedded into the last post has really got under our collective skin. This morning a new bunch of people had found it, but interestingly it’s still playing on the minds of a lot of folk who saw it break yesterday. When I saw the YouTube version it had had less than 300 views. That’s up to 336,000+ right now.

Boom.

Dan over at Glasseye has a thorough unwrapping of the thing here.

Listening to it this morning without the visuals I’d also add this reference to the mix. I’m a big fan of what Lost attempted in that final season and that piece of music still kills me.

Personally I don’t care if Dead Island turns out to be a reskinned version of Manic Miner. I think the trailer stands alone not only as a piece of art (sorry Roger), but as a ‘movie’ in its own right. Duncan already took that a step further last night:

We live in interesting times.

There’s a point almost at the very end of Red Dead Redemption where the player is not given a choice in what happens next. That for me was my own little Rubicon and I immediately took a fresh interest in gaming as a way not just to play, but as a fresh (to me anyway) medium for narrative.

I know, I know. I’m a million years behind all the cool kids, but I’m doing my best to catch up and there are a number of gamey things I want to to try in 2011 (first hurdle being to cram more days into each month).

Luckily I’m working with some very cool people this year and we already have two short film projects we wanna do on top of everything else. Also luckily I’m one of those annoying types who just gets excited when I see how high the bar is constantly being reset so I’m looking forward to the next thing that knocks Dead Island off its perch.

But for now let’s just keep hitting the replay button on what I’ve been calling the DLG trailer.

Next time you’ll think about how the story doesn’t simply play backwards – it intercuts with the actual attack played forward, which adds to the impact and is an incredibly ballsy move at the same time. I’ve been in enough TV and film meetings now to say with some confidence that kind of thing is a ‘hard sell’ (not that you’d get much further than the ‘dead kid’ thing)…

Then hit replay and notice that the moment the two timelines come together is just as he reaches her and that’s when we fade to black…

Another replay to notice the rewind is in slow-mo and the attack plays out in real time…

The time after that you can try and pause the moments where it actually looks like the father is just playing with his daughter…

Next time just take a good look at that Surf Angel t shirt she’s wearing. The flip flops she’s running in. Her ponytail. Her freckles…

And watch at least one more time to notice that the necrosis is only visible up to the moment she hits the ground. I’m guessing the fall damages the brain enough to ‘release’ her and in good old Universal monster fashion she reverts back to normal at the very end.

Normal here being how we first meet her: a dead little girl.

Now aren’t you fucking curious to find out her name?